We are ISO, the largest developer of International Standards. We bring together experts, to share knowledge and develop standards that provide solutions to global challenges. This is because we believe that great things happen when the world agrees. We have an exciting opportunity at our Central Secretariat in Geneva.

ISO is committed to be an equal opportunity employer and to creating a culture and environment where each employee is an active contributor to our collective success. All qualified applicants will receive consideration for employment without regard to ethnicity, religion, gender, gender identity or expression, sexual orientation, national origin and culture, disability, or age.

Commercial Policy and Marketing Manager (100%)

Role

The Commercial Policy and Marketing Manager is responsible for the evolution and implementation of ISO’s Commercial and Copyright Policy, as well as for managing ISO’s marketing activities. The role contributes to ISO’s transition from document sales toward content-licensing models by ensuring that marketing strategies, materials and stakeholder-engagement activities are aligned with this direction and with the objectives of ISO Strategy 2030.

In this capacity, the Commercial Policy and Marketing Manager develops and delivers innovative, data-driven and ISO member/end-user-oriented marketing approaches and supports the implementation of ISO’s Commercial and Copyright Policy by aligning marketing practices, messages and tools with ISO’s evolving commercial model.

The role works closely across ISO Central Secretariat teams, ISO members and the technical community to strengthen the global positioning, adoption and use of ISO standards, supporting ISO members by providing tools, guidance and coordinated campaigns that enhance their own marketing activities.

Key responsibilities

• Manage the evolution and implementation of ISO’s Commercial and Copyright Policy, coordinating inputs across governance groups and supporting ISO’s transition toward content-licensing models.
• Serve as a primary point of contact for internal and external stakeholders on the interpretation and operational application of ISO’s Commercial and Copyright Policy.
• Develop and implement the ISO Central Secretariat’s marketing approach to strengthen the global positioning and adoption of ISO standards, contributing to the strategic objectives “standards used everywhere” and “all voices heard”.
• Work closely with internal teams (Communications & Engagement, Standard Development and other ISO Central Secretariat teams) as well as external teams (ISO members, International Organizations and technical experts) to ensure coherent messaging, integrated campaigns and aligned brand visibility.
• Support the transition from document sales to content licensing by integrating licensing-related messages and frameworks into ISO’s marketing activities, ensuring that marketing strategies and campaigns align with the evolving ISO’s business model.
• Lead the design, execution and evaluation of multichannel marketing campaigns for priority ISO Publications, establish tracking mechanisms, KPIs and reporting frameworks to assess the impact of marketing initiatives and support data-driven decisions. Ensure that marketing prioritization reflects strategic opportunities, global trends and commercial potential.
• Coordinate synchronized campaign launches with ISO members and oversee the development of toolkits, templates, marketing materials, digital assets and social media content to ensure a strong, consistent brand presence across ISO and member channels.
• Work closely with the standards development community to bring end-user insights and market needs into standards promotion and future development work.
• Coordinate the implementation of change management activities linked to the new licensing approach (e.g., communication materials, member engagement, awareness-building).
• Lead and implement strategic marketing and commercial capacity-building projects aimed at strengthening the capabilities of ISO members.
• Represent ISO Central Secretariat at relevant events and meetings, informing ISO members and stakeholders about ongoing projects and building strong collaborative relationships.
• Manage the ISO Central Secretariat Marketing team composed of 2 members defining priorities and ensuring effective and timely operational delivery across all activities.
• Lead commercial revenue budgeting and forecasting in close collaboration with ISO Central Secretariat’s Finance team.
• Oversee market research and trend analysis within the standards distribution and publishing sector to inform ISO’s marketing strategy and identify new business opportunities.
  
  

Qualification and Experience

• Bachelor’s or Master’s degree in marketing or a related field.
• At least 7 years of experience in marketing and/or commercial roles.
• Proven experience driving change management, strategic transformation, or evolution toward new business models (ideally involving licensing or digital content distribution).
• Prior experience in marketing standards or other specialized, content-based products and services is a strong asset.
• Experience with licensing of content, rights management, digital publishing, or subscription-based products is an asset.
• Demonstrated experience supervising direct reports and coordinating team activities.
• Strong experience in both strategic and tactical marketing, with a strong digital orientation (including Generative AI Marketing).
• Strong analytical skills, with the ability to interpret data, analyze market trends and identify commercial opportunities.
• Excellent command of English. Additional languages are an asset.

Skills

• Strategic thinker with hands-on execution capability.
• Excellent presentation, negotiation and problem-solving capabilities.
• Strong leadership, communication and influencing skills, with experience managing senior-level and multi-stakeholder relationships.
• High cultural awareness and ability to handle sensitive issues in multicultural environments.
• Strong teamwork orientation, combined with the ability to work independently and pragmatically.
• Outstanding multitasking, prioritization and organizational skills.
• Ability to adapt strategies and plans in dynamic or ambiguous contexts while maintaining progress and delivering results.
• Identifies and aligns with ISO/CS core values: respect, integrity, collaboration, pushing boundaries, growth mindset.

Deadline for applications: 27 January 2026 EOB

Starting date: ASAP